Trump Taj Mahal purchased by Hard Rock Billionaire investor Carl Icahn is selling the former Trump Taj Mahal Casino Resort in Atlantic City to focus on Tropicana in AC. The Hard Rock group will invest more than 300 million to rebrand to: HARD ROCK HOTEL & CASINO ATLANTIC CITY. From renovation to completion the new Hard Rock Hotel & Casino will create over 3,000 jobs for Atlantic City. Good news for AC one less TRUMP sign in the world!