The Las Vegas Ferris Wheel adds a high wheel to the high-rolling Las Vegas scene. As if 24-hour fun, roller coasters, a monorail, and gaming weren't enough, Sin City is about to have another cool attraction. In a city that does everything bigger and better than everything else, the Las Vegas Ferris Wheel will be the tallest in the world, even taller than the current record holders—the London Eye at 443 feet tall and the Singapore Flyer at 541 feet. The Las Vegas High Roller, as the Ferris Wheel is called, will clock in at 550 feet above the Las Vegas Strip, just a bit taller than the Eiffel Tower replica at nearby Paris, which is 541 feet.

A project of Caesars Entertainment and some big investors, the Las Vegas Ferris Wheel is centrally located just off the Las Vegas Strip—behind the Imperial Palace and the Flamingo. The giant wheel features 28 cabins, each holding up to 40 people. The views from on high allow you a chance to soak in the views of Las Vegas in a new and unique way. When the Las Vegas nightlife is at its best, a trip on the Las Vegas High Roller provides a memorable and romantic way to see the glittering neon lights. By day, you'll be even closer to the desert sun than ever before and can catch astounding views of the surrounding valley.

The Las Vegas Ferris Wheel is part of a bigger project called Linq. Nestled on the middle of the Strip, Linq is specially designed to attract Generation Y and Generation X visitors who are visiting Las Vegas in ever-increasing numbers. No matter you're age, you'll find a lot to like with this revitalization project. Several of the Las Vegas hotels on the way are being upgraded as part of the arrival of Linq, including the Imperial Palace, the Flamingo, and Harrah's Las Vegas. Each of the properties, will be linked by outdoor plazas and paths leading the way to shops and restaurants. The $550 million project is continuing the trend of building cool commercial areas that are making Las Vegas an even hotter place to visit.

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Linq also features fun dining and retail destinations, which provide an alternative to the pricey places and designer boutiques already sprinkled throughout Las Vegas. Without the designer price tag, Linq's offerings still have plenty of style. A company well-versed in creating outdoor lifestyle destinations is working with Caesar's to make Linq one of the coolest places to visit in Las Vegas, whatever your budget or vacation plans.